About Our District


With miles and miles of open sea, 160 kilometres of coastline, 13 clean, fast flowing rivers and 11,200 hectares of native bush and scrubland, the Opotiki District is the perfect home for a community that appreciates and enjoys outdoor activities and the natural environment. The district comprises 25% of the Bay of Plenty region and contains 50% of the Bay of Plenty coastline.


A little under 8,500 people live in the Opotiki District. Each year more than 30,000 visitors experience the environment that we are lucky enough to call home. Just under half of the resident population lives in the Opotiki township with the remainder living in smaller outlying communities. There are 20 marae in the district, which are a focal point for local communities, along with a number of strong farming, lifestyle and coastal settlements.

Our Ethnicity

In the 2013 Census approximately 53% of people in the Opotiki District said they belong to the Maori ethnic group and 46% identified with the European ethnic group. There was a small proportion of Pacific Islanders (2.1%) and Asians (0.9%) in the community.

The Economy

The economy is driven primarily by agriculture with over 400 farms amounting to a total area of 75,660 hectares. 38% of this area is in beef and dairy farms, 29% in planted forests and 1% in horticulture units. The majority of horticultural land is planted in kiwifruit with plans for further development within this industry.

Labour Force Participation

In the 2013 Census 5.9% of working age people were unemployed, which is comparable with the national average.


The median income for working age people in the Opotiki District was $20,700 in 2013 compared with $28,500 nationally. In 2013 nearly 38% of working age people had an annual income of $20,000 or less, down from almost 57% in 2006.


A high proportion of residents (51%) own the homes they live in, which is slightly less than the national figure. Almost a third of the district's population lives in accommodation they do not own and, according to statistics, this trend is likely to increase.

Over the past three years there has been a steady increase in the value of house sales in the district.​

Page reviewed: 10 Feb 2017 9:16am