With miles and miles of open sea, 160 kilometres of coastline, 13 clean, fast flowing rivers and 11,200 hectares of native bush and scrubland, the Opotiki District is the perfect home for a community that appreciates and enjoys outdoor activities and the natural environment. The district comprises 25% of the Bay of Plenty region and contains 50% of the Bay of Plenty coastline.
The economy is driven primarily by agriculture with over 400 farms amounting to a total area of 75,660 hectares. 38% of this area is in beef and dairy farms, 29% in planted forests and 1% in horticulture units. The majority of horticultural land is planted in kiwifruit with plans for further development within this industry.
Labour Force Participation
In the 2018 Census 7.3% of working age people were unemployed, which is higher than the national average.
The median income for working age people in the Opotiki District was $22,400 in 2018 compared with $31,800 nationally. In 2018 around 44% of working age people had an annual income of $20,000 or less, up from nearly 38% in 2013.
A high proportion of residents (50.1%) own the homes they live in, which is comparable to the national figure. Just over a third of the district's population lives in accommodation they do not own.
Over the past three years there has been a steady increase in the value of house sales in the district.